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Research

Our research focuses on the influence of emotions and identity on judgment and decision making. Particularly, we are interested in understanding the roles of cultural identity and gender in the effects of emotions on judgment and decisions, and in the mechanisms underlying the effects.

We seek to contribute to the development of theories of emotions, as well as theories considering the roles of culture, gender, and perhaps other identities in attitude formation, attitude change, decisions, and behaviors.

As such, the theoretical knowledge gained by our research can inform the development of communication strategies and the design of interventions to promote necessary societal changes, encourage behaviors contributing to people’s well-being, and reduce harmful dispositions.

Publications

Gender rating gap in online reviews

Gender Rating Gap in Online Reviews

 Bayerl A., Dover Y., Riemer, H. and Shapira D.

Nature Human Behaviour (2024)

Emotion and Motion: Toward Emotion Recognition Based on Standing and Walking

Riemer, H., Joseph, J. V., Lee, A. Y., and Riemer, R.

Plos One (2023)

Help Others—Be Happy? The Effect of Altruistic Behavior on Happiness Across Cultures

Weiss-Sidi, M. and Riemer, H.

Frontiers in Psychology (2023)

When Your Favorites Disappoint: Self-Construal Influences Response to Disappointing Brand Experiences

Zafrani, O., White, T. B., and Riemer, H.

Current Psychology (2021)

Preferences Don’t Have to be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective

Riemer, H., Shavitt, S., Koo, M. and Markus, H.R.

Psychological Review (2014)

Impression Management in Survey Responding: Easier for Collectivists or Individualists?

Riemer, H. and Shavitt, S.

Journal of Consumer Psychology (2011)

Horizontal and Vertical Individualism and Collectivism: Implications for Understanding Psychological Processes

Shavitt, S., Torelli, C. and Riemer, H.

Advances in Culture and Psychology (2011)

I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI

Bakalash, T., and Riemer, H.

Journal of Advertising (2021)

Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI

Bakalash, T. and Riemer, H.

Journal of Advertising (2013)

The Effect of Emotionally-Arousing Ad appeals on Memory: Time and Fit Matter

Riemer, H. and Noel H.

International Journal of Advertising (2021)

Higher Motivation – Greater Control? The Effect of Arousal on Judgment

Riemer, H. and Viswanathan, M.

Cognition and Emotion (2013)

Don’t Give Up Hope: The Role of Hope in the Effect of Product Attributes on Consumer Attitudes

Segal, I. and Riemer, H.

International Journal of Consumer Research (2015)

‘Fish Out of Water’: Understanding Decision Making and Coping Strategies of English as Second Language Consumers Through a Situational Literacy Perspective

Viswanathan, M., Torelli, C., Yoon, S. and Riemer, H.

Journal of Consumer Marketing (2010)

Ongoing  Projects

“How-do-I-feel-about-it?” or “how-do-we-feel-about-it?” The influence of affect on evaluative judgment across culture

  • With Sharon Shavitt, Chen Laver Sarfatey, Lee Hasidim, and Hazel Markus

Cross-cultural differences in the regulation of ego- and other-focused emotions

  • With Hagar Tubis, Ofir Halfon, and Maya Tamir

Values and prosocial behavior effects on happiness: Cross-cultural examination

  • With Merav Weiss-Sidi

Cultural differences in emotions: Evidence form Jewish and Christian ancient writings

  • With Michal Bar-Asher Siegal

Gender differences in the conception of power and implications to emotional processes

  • With Lior Leiba

Mere exposure and the likability gender bias

  • With Noa Dotan and Liat Levontin

Power and gender in judgment of sexual harassment incidents

  • With Lior Leiba

Sports fans identification and their team: Reciprocal relationships

  • With Shira Barzel

Global Study on Unity and Division

  • With the Multicultural Insight Lab, University of Illinois at Urbana-Champaign

Culture and Tolerance

  • With  Chen Shanes 

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